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HOSPITALITY

Our hospitality specialists have a proven track record of maximizing returns for owners and delivering above market levels. We provide various services suitable for owner branded/ managed properties as well as operator managed properties.


Oxford Acuity
Oxford Acuity




DISCOVER HOW TO


MAXIMISE ROI WITH US

Select stage of your business



FEASIBILITY STAGE

INVESTMENTS ADVISORY

Return on Investment analysis

Identifying most suitable project

Nature of investment - greenfield/ renovation

OPERATOR SELECTION

Management Contract

Franchisee

Own Managed and branded

NEGOTIATIONS AND HOTEL MANAGEMENT AGREEMENTS

Negotiation with operators

Legal vetting of HMA

Operational structuring of HMA

DEVELOPMENT STAGE

PROJECT DEVELOPMENT

Renovation/ New Build

Advising on efficiencies

Dealing with consultants/ operators

BRANDING (OWN MANAGED AND BRANDED)

Defining the customer/ marketing opportunity

Brand development

Implementation of the brand

STANDARD OPERATING PROCEDURES (OWN MANAGED)

Defining SOPs for all departments

Training staff for SOP implementation

Measurements/ Audits of SOP

ORGANISATION/ PRE-OPENING SET UP

Appointment of Key Personnel

Pre Opening budget management

Launch management

OPERATIONAL STAGE

SALES AND MARKETING MANAGEMENT

Marketing strategies development and implementation

Development and management of sales strategies

Digital media management

REVENUE MANAGEMENT

Defining pricing strategy and rate structure

Defining Distribution strategy and management

Forecasting and reviews

ASSET MANAGEMENT (OWNER REPRESENTATION)

Development and delivery of budgets – driving topline

Costs, inventory and capex management – driving bottomline

Weekly, monthly, quarterly, annual reviews to maximize returns

ROLES

OPERATOR MANAGED HOTELS

Oxford Acuity

OWNER

Invests in the property

Obtains financing and business licenses for operations

Draws profits from the property

Oxford Acuity

OXFORD ACUITY

Advises on the best investments strategies

Advises on the best operating model and operator for the property

Advises on project development

Assists in negotiation on contracts

Drives the operator for maximizing returns to the owner

Oversees the maintenance/ use of asset

Ensures that the operator acts in best interests of the owner

Oxford Acuity

OPERATOR

Operates the hotel in terms with the HMA

Manages operations of staff at the property

Maintains the property

Operates under the supervision of Oxford Acuity

Oxford Acuity

OXFORD ACUITY

Advises on the best investments strategies

Advises on the best operating model and operator for the property

Advises on project development

Assists in negotiation on contracts

Drives the operator for maximizing returns to the owner

Oversees the maintenance/ use of asset

Ensures that the operator acts in best interests of the owner

Oxford Acuity

OWNER

Invests in the property

Obtains financing and business licenses for operations

Draws profits from the property

Oxford Acuity

OPERATOR

Operates the hotel in terms with the HMA

Manages operations of staff at the property

Maintains the property

Operates under the supervision of Oxford Acuity

CREDENTIALS



500+ feasibility studies for projects across Asia.
Feasibilities covered various uses like hotels, service apartments, offices, retail and mixed use



Upper Upscale Hotel on Bangkok's Prime Riverside

Advised on changing the use from all hotel to a mixed hybrid, based on in-depth feasibility analysis

Beachside Resort in Southern Thailand

Conducted assessment on property acquisition and comparative analysis between self-operated vs international operator managed on behalf of the owner.

The suggested outcome improved the payback by several years.

Luxury Hotel in Jakarta

Reviewed the Hotel Management Agreement with an international operator on behalf of a leading developer in Indonesia.

The final agreement incorporated various novel methods of being fair and positive for both parties.

Oversaw development of over 50 projects, including new build and renovation



Luxury Hotel in CBD Bangkok

Overseeing end-to-end development in entirety of a 5-star luxury hotel in downtown Bangkok from conceptualization, feasibility, project financing, appointment of designers and consultants, management of construction along with PM, CM, QS, pre-opening leading to operations.

Boutique Luxury Hotel in old town Phuket

Developing a unique and first-of-its-kind boutique luxury property in cultural part of Phuket from concept to feasibility study, and overseeing end-to-end development of the project.

Hotel on Bangkok Riverside

Oversaw development of a ~250 key, 5-star hotel on Bangkok Riverside with a mixed-use affiliated retail space.

Managed pre-opening, appointment of team, deployment of SOPs, marketing launch of the project, as well as various third-party operators in the complex.

Currently operating various hotels in Thailand. Combined executive experience of managing operations of over 50 hotels and asset management of almost all major international chain operators.



Beachside suite hotel in Phuket

Completely turnaround strategy and operations of a luxury property to constantly No 1 on RGI (pre and post covid).

Listed on the coveted Michelin guide continuously since 2019.

Chain of 5 hotels in Bangkok

Managed and delivered GOP of 50%+, and top ranking on TripAdvisor pre covid. Constantly delivered profitability, despite pandemic, though efficient cost management and agile strategic use of property.

Beachside private villa resort in Phuket

Strategic turnaround of a property. Increased the occupancy to 75%+ from less than 50%, within 6 months through change in the customer segment, revenue management and targeted S&M.

Re-organized the operations to deliver annualized GOP growth of double digit.

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